Are you looking to launch a new webshop and want to launch with the best assortment? Without existing seller experience within a product segment, it can be challenging to assess what to sell. For example, what if consumer prefer to buy the red variant rather than the blue one or what if you missed a tiktok trend that drives consumer spending towards one specific SKU?
Identify existing consumer preferences and find high volume, low competition niches worth considering for your webshop. We may find that some of the most obvious segments which have high sales volumes are just too fragmented (high competition) to tackle. Some others may seem too traditional and "boring" but can be highly profitable and cheap to invest in.
When launching your business, you must do your market research on the supply and demand side both to avoid risks such as the above. While gathering information about the supply side can be relatively easy, demand-side data often relies on secondary sources like Google Trends or SimilarWeb which often leave more questions than answers. Fill the gaps by informing yourself about the sales volumes of your immediate competitors!
Leverage our business intelligence services to learn what sells well without ever selling. Traditionally, much of the product and consumer intuition comes with experience: you need to do a full Christmas season to understand how to stock your shelves. In 2024, you can launch a webshop with the full knowledge of up to a years' sales within your niche. While your business and webshop is being set up, you can launch data collection with us and learn about your market every day. By the time you purchase your starting assortment, you will have saved months of trial-and-error struggle. strategies.
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